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  MSN Search Beta Launched 
AnnouncesToday, Microsoft launched a public beta of their search offering, MSN Search. New features include integration with other Microsoft sites (e.g. Encarta, MSN Music), basic questions search (e.g. What is the capital of Turkey? -> result from Encarta), and a useful search builder tool to help build advance queries fully utilising all the features on offer. The search currently has an index of 5bn pages. Whilst Neowin was in Paris last week, Microsoft told us that one of the key features would be keeping the index fresh, and made a provisional pledge to update it every 7 - 10 days (max); the problems of letting an index go stale were highlighted by Google earlier in the week.

Microsoft has clearly stated that their goal with MSN Search is "to help customers find what they want faster". They want to give people better results, clearer results (i.e. cut out the chaff), and give a more personalized set of results. Apparently, it takes the average user 11 minutes to find what they wanted on a search engine. Yet the other goal is the whole issue of fighting back against Google's 60% market share (MS have 9.6% of the search market). Microsoft has admitted they neglected search technology (they previously licensed search from Inktomi), and over the last few years have invested a lot of money into improving their offering.

source neowin.net
Posted on Thursday, November 11 @ 13:03:42 PST by Ace
 
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